Notes for an Entrepreneur - The Parsi way of doing business

Google's motto is 'Don't Be Evil'. I have been thinking for many years about the guiding principles that I would like to do business by, and it is not easy coming up with something that is simple and yet encapsulates what is non-negotiable.

One that I have been able to live by is what I call the Parsi way of doing business: Do good work, do it long enough, and eventually it will pay in gold. 

When enough people learn to value the quality of your work, you do not need to discount your offering. When this stage is achieved, I aspire to graduate to a higher guiding principle: 'Be Generous'.